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Henkel North America going back to big game to promote trial of premium detergent.
January 23, 2017
By: Christine Esposito
Editor-in-Chief
Henkel North America’s Persil ProClean return during Super Bowl LI in a new advertising campaign. Driven by Persil ProClean's successful Super Bowl 50 debut, the Henkel brand joined forces with TBWA to develop a new commercial that will run during the most-watched television event in the US. The team enlisted the help of “The Professional,” Persil ProClean's beloved stain-fighting superhero. The spot will air during the game on the FOX Network, which starts at 6:30p...
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